Shares of Elitecon International Ltd., a prominent player in the tobacco manufacturing and trading space competing with industry giant ITC, have experienced a severe meltdown. Once trading at highs near ₹400, the stock has collapsed to around ₹15, wiping out substantial investor wealth over the past year. During the latest trading session, the stock fell 9.41% to close at ₹13.80 per share. Regulatory Action by SEBI The sharp decline follows decisive regulatory intervention by the Securities and Exchange Board of India (SEBI). The market regulator barred Elitecon International Limited, its Promoter and Managing Director Vipin Sharma, and four other entities from accessing the securities market over allegations of stock price manipulation and disseminating misleading disclosures. Business Profile and Global Presence Elitecon International manufactures and trades a wide range of tobacco products for both domestic and overseas markets. The company maintains an active export presence across regions including the UAE, Singapore, Hong Kong, and the UK. Major Supply Deal: The company secured a long-term supply contract valued at approximately ₹202 crore ($97.35 million) from Boza Tobacco (Pty) on April 16, 2026. Portfolio Expansion: Plans are underway to diversify its catalog with offerings such as chewing tobacco, snuff grinders, match lights, matchboxes, smoking pipes, and related accessories. Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Stock market investments are subject to market risks; consult a certified financial advisor before making investment decisions. Post navigation RBI Savings Bonds: Interest Rate, Lock-In Period, and Eligibility Explained