London tech brand Nothing has appointed BTS member V (Kim Taehyung) as the new global face for its upcoming Headphone (1) Pro audio campaign. Captured in Seoul by photographer Dorothea Sing Zhang, the campaign highlights the artist’s distinct style, focusing on themes of genuine self-expression and creative innovation. The collaboration pairs V’s cultural footprint in the global music scene with Nothing’s engineering-focused industrial design. Expressing his enthusiasm for the project, V noted that he looks forward to joining Nothing’s new chapter, citing the product’s emphasis on creative individuality. Carl Pei, CEO and co-founder of Nothing, stated that V’s reputation for fearless artistic experimentation aligned naturally with the product’s mission. According to Pei, the newly designed headphones aim to offer everyday listeners greater freedom and versatility, making the South Korean vocalist an ideal representative for the next generation of creative audio gear. V adds this partnership to an extensive roster of global ambassadorships across fashion, luxury, and lifestyle sectors—including previous work with Cartier, Celine, Snow Peak, Yunth, and Coca-Cola Korea. Backed by BTS’s track record of driving rapid retail sellouts worldwide, the artist continues to be one of the industry’s most influential commercial figures. This campaign further deepens Nothing’s connection to contemporary music culture, following high-profile collaborations with figures like Charli XCX and The Weeknd, alongside creative initiatives like Club Nothing. Post navigation Vidya Balan and Husband Siddharth Roy Kapur Spotted Sharing Tender Moment at Mumbai Airport
