The post-theatrical journey of Yash’s high-budget action drama Toxic: A Fairy Tale for Grown-Ups is facing headwinds following an underwhelming theatrical performance. Fresh reports indicate that negotiations for the film’s digital streaming rights have taken a severe hit, prompting the production team to consider a revised cut tailored for digital platforms. Digital Bids Plunge After Underwhelming Box Office Run Prior to its theatrical debut, the Geetu Mohandas directorial reportedly held an initial streaming offer of approximately ₹150 crore from a leading platform. Confident that a strong theatrical run would push valuations higher, the producers held out for bids exceeding ₹200 crore. However, after the film failed to maintain momentum with mainstream audiences, digital platforms drastically revised their evaluations. Bids for all-language streaming rights have reportedly dropped to roughly ₹30 crore, with ZEE5 emerging as one of the platforms involved in current discussions. The production team has yet to formally announce an OTT partner or final agreement. Possible Alternate Cut for Streaming Platforms To mitigate box-office shortfalls and improve streaming appeal, the team behind Toxic is reportedly considering a separate edit for its digital premiere. Given the film’s explicit, adult-oriented themes and narrative pacing, a restructured cut is being explored as an option to command a higher licensing fee. Box Office Trajectory Despite an initial surge following its August 26 release, the big-budget action feature could not sustain its early pace. Domestic net earnings have hovered around ₹243 to ₹245 crore, with global gross figures reaching approximately ₹337 crore. Against a reported production scale exceeding ₹500 crore, the overall theatrical return has fallen short of industry projections. About the Film Set against a gritty Goa criminal underworld, Toxic: A Fairy Tale for Grown-Ups follows a conflicted mobster navigating ruthless power dynamics, violence, and tangled family loyalties. Alongside Yash, the ensemble cast features Nayanthara, Kiara Advani, Huma Qureshi, Tara Sutaria, and Rukmini Vasanth. The feature is produced jointly by KVN Productions and Monster Mind Creations. Post navigation Bigg Boss 20 Launches: Key Twists, Star Lineup, and Surprises for Host Salman Khan
